Let’s take a moment to think about the brands that we use, these products were selected because they are considered reliable and they satisfy a need. Looking much deeper, these brands also manage their reputations when it comes to: honesty, integrity, fairness, trustworthiness, reliability and community.
Brand management is simply the analysis on how a brand is perceived in the marketplace.
Continue reading the article here: https://www.linkedin.com/pulse/leadership-perspective-managing-your-personal-brand-sunil
See you next week!